So, they released their ‘Shadow’ line of watches - the brands response to the fiercely competitive ultra-thin wrist watch. After a successful launch of the Polerouter, the manufacture decided there were additional barriers that needed to be pushed from an innovation perspective. A perfect watch to tell this story is this Universal Genève Golden Shadow from 1965. The movement was patented by the manufactured and used in many of their watches, the most iconic being the Polerouter, famously designed by Gerald Genta.Īn extremely important part of the companies history though, is what they released in 1966 at Baselworld. Commonly, this is called a micro-rotor because essentially the oscillating weight is a smaller version of the rotors that rotated on top of the movement of automatic watches to provide power to the mainspring. This movement was a new self-winding movement with an oscillating weight integrated into the movement. Many are aware that in 1955, Universal Genève created the caliber 215 movement. Not only has the brand produced exceptional watches during its history, it also has created products that took first prize in many categories. A brand that stood at the forefront of innovation, as well as being a fierce competitor, was Universal Genève. But not far behind innovation comes competition. The watch industry, like all product industries, is filled with innovation.
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